prateek sr. social media manager @ hype · works UTC

i create content,
therefore i am.

[cogito was taken. one person, no handoffs, AI tooling in the loop.]

~5 years building social capital for the best teams. Spark, Cysic, Penumbra, zkCloud, GenLayer, Rialo, Hemi, myne. plus AI marketing and marketing engineering with hypewrks.

PoW: Spark: end-to-end socials, the whole stack · 10K→70K in six months

01/

the numbers.

everything below this is the work that made them.

Sparknear-zero → TGE

repositioned the account, sold the vision before there was a token, and carried it through TGE without breaking voice.

10K→70K followers in 6 mo · 4.7M impressions in TGE month · 38x baseline engagement
Cysictestnet → mainnet → TGE

seven months of sustained momentum, not a single silent day. phased narrative, founder-led belief, memes between milestones.

123K→165K followers · 26M cumulative impressions · zero silent days
Rialozero → launch

the brief was "launch this thing and make noise." teasers, partner distribution, a 24-hour livestream. noise was made.

7K→63.7K followers in month one · 1.6M impressions in week one · 9.7% engagement rate
Hemi7 days, one conference

one goal at Token2049 Dubai: make BTCFi impossible to ignore. one declaration, one post that did it.

10x baseline engagement · peak 30D mindshare (kaito) · 30+ direct inquiries onsite
02/

content.

the post hall of fame. real posts, client accounts: click any of them, the receipts are public.

linkedin reads nothing like x, and mine reads native on both: linkedin sample one · two · brand voice on x: hypewrks · again

03/

videos.

three lanes, all mine: motion design, videos built from zero, and clips cut from longer things.

A/ motion design

B/ from zero: scripted, built, shipped

C/ edits & audiograms

final cut pro · opus · ai-assisted edit pipelines · capcut

04/

design.

figma · figma motion · canva. the stills, thumbnails and graphics in everything above: also mine. [so is this page.]

graphics & carousels: from a blank canvas

sites: designed & shipped

05/

builds.

marketing engineering: i build the tools i wish existed. claude-native, shipped, some used by the team at hype & hypewrks.

the listening deck: three feedsthe listening decktopics · trending · accounts, ranked by reply-window · live HYPEWRKS radar, the signal-first lead engineHypeWRKS signalsignal-first lead radar · 2,171 companies scored · internal GEO pack generator outputthe GEO pack generatorone run → 21 drafted files · output, unstaged The Social Auditor landing pagethe audit engine"counts every number before it writes a word"

[this site has no analytics. i will simply never know you were here.]

cypherpunk solidarity 💪

06/

off-screen.

i shoot places, people and dogs: just not myself. proof i go outside:

a boatman on a misty lake a monkey minding its business snow mountains a street crossing a runway with a view a church at night sun cresting a ridge a very good dog blue hour from a shikara a gothic tower a study, in black and white a house in the mist a reflection through blossoms wooden houses after dark the lake, wide and quiet sunset rooftops the tower, second angle light and shadow indoors hillside houses in mist still shipping, from a cafe

[sony + iphone · exif stripped before upload, obviously.]

07/

cv.

the boring bit.

Hype sr. social media managerjun 2024 – now
BuidlersTribe content & social media managermay 2023 – may 2024
FireDrops by Flipkart social media strategist & content writerapr – jun 2023
SuperwomenDAO founding contributor, growth & contentmay 2022 – apr 2023
Moonshot Consulting founder's office & growth consultantapr 2022 – dec 2022
Nooble entrepreneur in residenceoct 2021 – apr 2022

  

[pinned on my profile since forever. still true.]